Understanding your client can make or break your business

There are many different types of real estate clients, all with varying goals and interests. Understanding what your client’s goals are can make your business very profitable. I've probably seem them all in my 24 years in this business. Here are three typical examples: (I’ve changed their names to protect the guilty. Ha!)Roy is a current client. He has purchased 5 real estate investment properties through my program. At my very first club meeting, (only 3 people showed up), my advisor at the time told me that Roy didn’t have any money, and to not waste my time on him. But, experience has taught me to never underestimate anyone. So instead of just glossing him over, I spent time with him and his wife at Starbucks. They explained their finances, and what their investment goals were. I matched them up with some great investment properties. Today, they are very happy investors and one of my best clients. Another investor at that same meeting had a lot of cash. I will call him John. My advisor suggested that I focus on him. I consulted with John and his wife also. Their investment goals did not fit well with my program. They were looking to get rich quick. I have a much more conservative approach. At any rate, they did end up buying a home from me. I also got a listing from them. Even though our philosophies differ, I still have a good relationship with them. You never know, our relationship could develop into something more in the future.
The last type of investor was again at the same meeting. Let’s call her Mary. Mary was a young lady who wanted to buy investment real estate too. She looked promising at first. After over 10 meetings with her, she ended up putting one in escrow. Then over the next excruciating 6 weeks, and what seemed like endless meetings, she backed out of the deal on the day of closing. Mary ended up wasting my time and that of my team. Time I could have been spending with clients serious about buying. These three types of clients all wanted to buy real estate, and had the means to do it. I ended up making money on two of the clients, and nothing on the last one. My focus quickly went to the clients like Roy. His was a serious buyer with goals that matched my program perfectly. He wanted low cost, cash flow properties with substantial equity. And that is what my program offers. Most real estate investment clients are awesome to work with. However, it is very important to know exactly what their goals are. Don’t be afraid to ask pointed questions like; ‘What is your purchase time frame?’ and ‘What is your exact budget?’ You may also want to get your fee up-front to see just how serious a buyer they are. Spending more time with viable clients and weeding out the questionable ones, can help your business grow much faster. Brett Young - Valley Realty http://www.rooftopprofitmax.com/

Things you need to know about your own business

Starting your own business in real estate can be tough if you don't have the right tools. I'm going to gear my, “Starting Your Business”, series toward investors and real estate professionals. There are three common problem areas when starting any business. They involve emotion, confidence, and lack of follow up. The emotional part is maybe the hardest. As with most small businesses, you are the key representative. It is you and the public’s perception of you that can make or break your business. If you allow your emotions to take the lead this may affect what a client thinks of you and your business. For example, if you’re upset about a family, business or any other matter, shelve it when you are talking to a client. Think of that conversation as a business transaction. Business is business, personal issues have no part in it. You might be saying, “Wow, that’s impossible!”. Not if you want to succeed. Statistically, that client will mention you to at least 2-3 of their friends or acquaintances. What they get from their interaction with you will echo on and can have lasting effects. As a real estate professional, you are going to have some bad days, that's life. But don't get so emotional that no one wants to do business with you.Confidence is also very important to making it in your own business. Getting up every day and hitting the ground running is so essential to you success. I get up each day with one thing on my mind, ‘What can I do to marketing my company today’. If I do not generate new business every day, I will fail very quickly. You are probably wondering what this has to do with confidence? In business, getting sales and new leads gives you the confidence to keep going in the real estate business. The more business you do, the more money you make, and the more confident you become.The last thing I will talk about is follow-up! Follow-up is key to both getting new clients and retaining old ones. Always keep in contact with your clients. Touch base on a regular basis. I do that through monthly meetings, my website, newsletters and email. Follow-up is especially important with new leads. Make sure to call or email all your new leads. And give them a personal touch. Let them know that you truly care. Once they know you are invested in them, you will be surprised how many will convert. Taking a few extra minutes to do this is always worth it. You never know when they will respond. I had an opportunity that I blew off. It was a short selling. I thought it would just take up too much of my time and that the money was not worth it. I was wrong. I discovered that my friend had a short sale system that works very well, and it would take very little effort from me. That business opportunity has since yielded 4 listings and the possibility of making $12,000-$25,000 extra. So following up in your real estate business will get you more business in areas you may never have known about.


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Brett young
Valley Realty
Owner/ CEO Roof Top Investment
Real Estate Investment
http://www.brettayoung.com/

Starting your own real estate business

I hear a lot of people that want to get in the real estate business. They go to all the seminars and get all these CD courses that cost $1,000's of dollars. They take the course home and some actually listen to it. A lot of the information is acqurate and very good. But you still have no property.
The only problem is getting the whole thing going. People think that real estate is a part time thing, but it isn't. Making great money at real estate takes a lot of work and time. Knowledge of Prices, rent, construction, property management, and areas are very important. You need to have knowledge of these things to or you could lose thousands of dollars.
Having the right training and resources can get you making great money right out of the shoot. I've done 450+ plus homes and have seen a lot of things in real estate. The main problem I see is cost and time. You have to get your home at the right price and that includes rehabbing! You also need to make sure it gets done in a reasonable time.
This is what I do and I don't charge you a fortune to learn the real estate game. I find the homes and get all the other things done while you relax. I also can train you to start your own real estate business. I can get your own business up and going quicker than you think.
What is a real estate business? Their are many parts Selling, Buying, construction, property management and knowing how to select the investment properties to know if it;s a great deal or not. Making money is easy if you have the right tools and learn the right way to do business.
Give me a look and you'lll find out unlike other experts I have a real estate-construction and property management companies that are active today. I've been very successful and want to share my ideas with you. Brett Young ValleyRealty http://www.rooftopprofitmax.com/